Black Press Media
Branding · Sales Collateral · Digital & Print · Campaign Design
Print Ads · Design & Copywriting · Brand Awareness
Case Proudly Canadian Proudly You Campaign
2026 Concept Logo & Visual Identity · Digital & Print Assets · Campaign Rollout
2025 Concept Logo & Visual Identity · Digital & Print Assets · Campaign Rollout
The Proudly Canadian, Proudly You Contest launched on July 1, 2025, offering over $17,000 in prizes — including airfare, accommodations, spa experiences, winery tastings, premium skincare, adventure tours, gas vouchers, and more.
Our initial goal was to reach 450,000 entries between July and December — a milestone achieved in September. Following that success, we raised the bar to 1 million entries by December, and we did it!
The print ads ran across the entire CMG newspaper network twice per month, from July through December.
We produced two versions: one designed as an editorial-style feature with an explanatory text, and another more general ad format. Both included QR codes directing readers to the highlighted contests featured in each ad.
Animated digital ads featured on all CMG Network sites.
Campaign Outcome & Performance
Seasonal Campaign Logos (Network-Wide Publications) · Design Assets
Newsletter Concept · Visual Design · Copywriting · Brand-Aligned
Digital ads to be displayed on the Black Press Media network.
Sales Sheets · Insertion Orders · Sales Materials · Internal Communication
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