Campaign: Launch of the redesigned Hawaii.com website
Graphic Design / Copywriting / Campaign Planning and Rollout

The challenge for the Hawaii.com campaign was to announce the new website redesign, a refreshed platform that not only features articles about Hawaii but also allows users to book tours, plan itineraries, and even reserve flights. A robust search system powered by artificial intelligence helps travellers design personalized routes based on their travel style.

Leveraging the Black Press Media network, the goal was to inspire Canadians to travel during the winter season — in a way that felt inviting and aspirational, without sounding dismissive of the Canadian winter itself.